Tools I use as a Product Manager

Product managers have to rely on various tools in the market to make their lives easier.

The responsibilities of a Product Manager often include, but are not limited to:

  • Market & Competitive Research
  • Customer/UX Analysis
  • Prioritization and Road-mapping
  • Product Design
  • Development
  • Performance Measurement & Analysis

This exhaustive list of responsibilities makes it hard for any product manager to perform them manually. Oftentimes, product managers have to rely on various tools in the market to make their lives easier.

In this article, I wanted to share some of the tools that I use/heard of as a PM in and hopefully, it would help you in your current PM roles / PM interviews. If there are any useful tools I missed out on, I would also appreciate it if you could comment so that everyone can learn from them as well.

Market & Competitive Research

Objective: To understand the current market and your market competitors. Tools/Resources:

  • Google Trends
  • SurveyMonkey
  • Google Forms
  • Typeform
  • 3rd-party market research companies

Customer/UX Analysis

Objective: To understand your customer (their pain points) and their user behavior


  • Google Forms
  • Typeform
  • SurveyMonkey
  • UserTesting

Prioritization & Road-Mapping

Objective: To be fully transparent about your upcoming projects and their respective timelines to your higher management


  • Miro
  • Whimsical
  • ProductBoard
  • (reader recommendation)
  • (more project management related)
  • Trello (reader recommendation)
  • Notion (reader recommendation)

Product Design

Objective: As a PM, you will have to work on low-fidelity designs yourself before presenting it to your product designer.


  • Figma
  • Miro
  • Sketch
  • (recommended by a reader)


Objective: As a PM, while you are not involved in the actual development, you will need to be aware of the current status of development (e.g. any bugs/releases) and also update relevant stakeholders on it too.


  • Jira
  • Asana
  • Slack
  • Confluence

Performance Measurement & Analysis

Objective: After you have released your product, you will need to track your key metrics and make further improvements based on the insights provided


  • Mixpanel
  • Tableau
  • Firebase
  • Google Analytics

These are some of the tools I use on a daily basis as a Product Manager. If you want a career in Product Management, I would strongly advise you to be familiar with some of the tools I listed here.

If there are any other tools that you would strongly recommend, please do leave a note/let me know in the comments. Thanks!

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